America250PA Announces Winner of Statewide 2023 Direct Effect Innovation Challenge

America250PA announces Ursinus College as the winner of its fifth annual 2023 Direct Effect™ Innovation Challenge (DEIC), a multi-round competition that challenges students from postsecondary institutions across the Commonwealth to design and develop integrated marketing campaigns that explore solutions to real-life challenges and questions.

The Ursinus College team competed against four other postsecondary institutions—King’s College, Pennsylvania College of Art & Design, Rosemont College, and Westmoreland County Community College—and received the highest score from a judging panel of industry professionals.

The 2023 DEIC consisted of three rounds: a campus round, a virtual second round, and
in-person final round at the Pennsylvania State Capitol Complex in Harrisburg, PA. This year’s theme—“Diverse Stories. Unique Communities. ONE Pennsylvania.”—challenged students to design and pitch original integrated marketing campaigns that showcase diverse stories and unique communities in the Commonwealth and aid in America250PA’s mission of engaging “every Pennsylvanian” in “every county.”

“This next generation of Pennsylvanians holds the keys to our future and ensuring their
involvement in the 250th anniversary is crucial to our work. America250PA aims to tell the
stories of all Pennsylvanians over the last 250 years, but also hopes to shape the path forward for the next 250. It is our goal that programs like this one will empower these students to get involved and make differences in their communities for years to come.”