In honor of Stop Food Waste Day, Flashfood and The GIANT Company announced a major milestone in its sustainability and food waste reduction efforts. Since first partnering with Flashfood, a digital marketplace that connects consumers to heavily discounted food nearing its best-by date, in May 2020, The GIANT Company has diverted six million pounds of food from landfills.
“At The GIANT Company, we’re constantly seeking out ways to deliver on our purpose and do our part to heal the planet, and teaming up with Flashfood has helped us do both,” said John Ruane, interim president, The GIANT Company. “Our team members and customers have really embraced Flashfood. This milestone demonstrates the power of partnership and how together, we can have a real impact on reducing food waste, one of the most pressing issues facing our industry and society, while providing another way for our customers to save when shopping with us.”
The Flashfood program started as a four-store pilot in 2020 and has since been integrated across 190 locations across Pennsylvania, Maryland, Virginia, and West Virginia.
“This marks an exciting milestone in our partnership with The GIANT Company, and it is just scratching the surface of the impact that our partnership will have for both shoppers and the planet,” said Head of Growth & Impact at Flashfood, Brody Slacer. “The GIANT Company set out to leverage innovative technologies and solutions to make a real impact in the fight against food waste. Their commitment to sustainable practices demonstrates their deep dedication to uplifting and supporting the communities they serve, and we are excited to be a part of their efforts.”
Flashfood shoppers turn to the app to save up to 50% off high-quality items nearing their best-by date, such as meats, dairy, seafood, fresh fruits and vegetables and other grocery items. Shoppers conveniently browse and purchase discounted food items directly through the Flashfood app on their mobile phone, and then simply pick up their order from the Flashfood Zone located inside their participating GIANT or MARTIN’S store.