Hershey Entertainment & Resorts is pleased to announce that Hershey Social Restaurant + Bar will open on March 11, 2026. The full-service restaurant and bar will serve chef-crafted entrees, iconic smash burgers, wings with signature Hershey’s sauces, over-the-top desserts and more.
Occupying the former Houlihan’s Hershey, the newly reimagined 8,000 sq. ft. space delivers more than a seat at a table. It stands at the heartbeat of downtown, just steps from the iconic intersection of Cocoa and Chocolate Avenue. The new restaurant now offers 261 seats, designed to accommodate guests from couples to families and larger gatherings. The expanded bar area features a wrap-around bar, high top and shared seating, 12 TVs, interactive darts and trivia, creating a premier destination to sip, savor and socialize.
Signature Shareables, Entrees & Desserts:
Taste of Hershey Wing Trio – Tasting flight featuring crispy wings tossed in our Hershey’s Signature Crafted Sauces: Hershey’s Chocolate BBQ, Twizzlers Honey Hot, Sweet & Spicy Reese’s Peanut Butter.
Pretzel Board
Smash Burgers – Signature two patty smash burgers on a potato roll served with French Fries and pickle
Mediterranean Grilled Salmon Salad
Braised Social Short Ribs
Reese’s Take5 Piecaken – Reese’s Peanut Butter Chunk Pie layered between Dot’s Cinnamon Sugar Pretzel Caramel Cheesecake and Hershey’s Dark Cocoa Chocolate Cake; served with warm chopped Reese’s Take5 Candy Bars
Sundae Spectacular – Hershey’s Dark Cocoa Chocolate Brownie, chocolate chip whoopie pie, Milton’s Vanilla Ice Cream, topped with SkinnyPop Sweet & Salty Kettle Corn Popcorn, maple waffle & whipped cream and strawberry compote
Handcrafted Cocktails, Signature Martinis & Zero Proof
Hershey Social Signature Old Fashioned
Chocolate S’mores Bourbon
Downtown Long Island – by the glass or pitcher
Hershey’s Kisses Signature Chocolate Martini
Martinis such as Berry on Broadway, Crimson Crush and Lavender Haze – also available as a flight
Zesty Mock-arita
