Lock Up Lung Cancer-Powerful New Video Campaign

Lung cancer is the #1 cancer killer of women. It’s a hidden issue. It’s a women’s issue and few live to tell their stories. The rate of women dying from the disease has increased 79 percent in the last 40 years. Since the mid-1970s, lung cancer diagnoses among women have been on the rise.

That’s why during November, Lung Cancer Awareness Month, the American Lung Association Lung Force initiative is launching a new campaign called “Lock Up Lung Cancer”.  The campaign exposes lung cancer as the #1 cancer killer of women through the “true crime” genre using these powerful videos.

Women are the focus of the “Lock Up Lung Cancer” campaign and there’s a good reason for that.  In the last 41 years, the rate of new lung cancer cases has fallen 35 percent among men while increasing 87 percent among women.

By educating women, the American Lung Association hopes to raise awareness and believes women will not only make healthy decisions for themselves, but also for their families—including the men, women, and children they love.

No one is safe from lung cancer. To find out how to protect yourself, and those you love, from this hidden killer, go to LockUpLungCancer.org.