The Pennsylvania Liquor Control Board (PLCB) approved grants totaling $1,788,924 for 21 projects to increase the production of Pennsylvania-made malt and brewed beverages and enhance the Pennsylvania beer industry through promotion, marketing, and research-based programs and projects, and to enhance the Pennsylvania wine industry and increase production of Pennsylvania-made wines.
“Since 2017, we have awarded more than $12 million to projects that support Pennsylvania’s growing wine and beer industries as they explore research, improve products and raise awareness,” said Gov. Wolf. “This is an investment that helps growers meet increasingly complex challenges, provides higher-quality and better-tasting products, and connects consumers with Pennsylvania wines and craft beverages that are among the finest in the nation.”
Act 39 of 2016 created the Pennsylvania Malt and Brewed Beverages Industry Promotion Board within the department of Agriculture and authorized the PLCB to approve up to $1 million annually for development and marketing of the Pennsylvania beer industry. The Pennsylvania Fiscal Code also allows for unallocated beer grant funds to be made available in subsequent years.
The following 12 beer projects totaling $798,262 were approved by the PLCB for funding:
|Beer Analysis Lab Services and Brewing Science Program Expansion: Point Park University will expand its Brewing Science Academy offerings by providing scholarships to minorities and underrepresented groups to attend its introductory Brewing Science course, develop a new Advanced Topics brewing course, and establish a beer analysis lab to serve local breweries free of charge.|
Point Park University
|Increasing the Efficiency, Quantity, and Quality of Hops Harvested in Northwestern Pennsylvania by Introducing a Wolf Harvester: The presence of a Wolf hop harvester in Western Pennsylvania will provide current and future hop growers with an efficient and cost-effective machine for picking hops. The Wolf harvester will increase the quantity and quality of hops made available for craft breweries to use in making beverages from locally sourced ingredients.|
Hop Stop Farm
|An Economic Impact Analysis of Pennsylvania’s Beer Industry: The study will measure the direct, indirect, and induced impacts of the three tiers of Pennsylvania’s beer industry (production, wholesale, retail). Additionally, the study will estimate the effects of Act 39 of 2016 and COVID-19 on the industry.|
West Chester University
|Craft Beverage Trail Expansion, Marketing, Sales, Engagement: Through development of an interactive online trail guide and new app, Explore Schuylkill will further develop, expand, and enhance marketing and promotion of the existing Craft Beverage Trail which showcases America’s Oldest Brewery within the growing craft beer industry.|
|Enhanced Marketing for the Bucks County Ale Trail: Visit Bucks County, Bucks County’s officially designated tourism marketing agency, will use grant funding for new and enhanced marketing for the 26 breweries on the Bucks County Ale Trail in 2023. New content and increased advertising, including static and digital billboards and digital promotions, will drive traffic and increase sales by offering new and additional reasons to visit Bucks County breweries.|
Visit Bucks County
|Allegheny County 2023 Craft Brewery Tourism Campaign: VisitPITTSBURGH will use awarded grant funds to continue to position Pittsburgh as a craft beer destination, driving visitor traffic and new business to area breweries. The campaign will be anchored by two major goals: promote Pittsburgh as a unique, must-see craft brewery destination and boost awareness of the diverse and quality products being developed in and by Pittsburgh breweries.|
|Cumberland Valley Beer Trail Marketing Enhancements: Funds will be used to increase awareness of the Cumberland Valley Beer Trail through marketing efforts, including vinyl wraps on 12 full-time rideshare vehicles in out-of-state target markets and to conduct a photo/video shoot highlighting participating locations for future marketing use across all marketing media.|
Cumberland Area Economic Development Corporation
|“WHAT’S BREWING”: “What’s Brewing” is a television series promoting all aspects of Pennsylvania’s evolving craft brewing industry. Recorded at brewery sites throughout the state, the program is also designed to promote tourism. Grant funding will provide for 36 new shows.|
CCI Communications Inc.
|The Who Behind the Brew: Expanding upon its established beer-focused column, PA Eats will publish The Who Behind the Brew features each month, focused on people working in all aspects of the beer industry, including grain and hops farmers. PA Eats believes an imperative part of the longevity and resilience of PA’s craft brewing community is telling the stories of the people working within it and aims to continue building a community of engaged, passionate, locally focused beer fans.|
|Launching Allegheny Mountain Malt: Food21’s Farm to Tap program seeks to increase the use of Pennsylvania-grown barley in the state’s craft beer industry by demonstrating the value to growers, processors, and brewers. Food21 will also establish Allegheny Mountain MALT, a new line of locally raised and sustainably grown malt.|
|Use of Exogenous Sulfur-Carbon Lyases to Increase Desirable Hop Derived Thiol Concentrations in Pennsylvania Beers: Hops, a key brewing ingredient, contain extremely potent aroma active compounds called polyfunctional thiols that are highly desirable because they contribute pleasant flavors (e.g., “tropical,” “passionfruit,” “grapefruit”) to beer. This project will explore the use of enzyme additives, which are more commonly used in the wine industry, as a technique for increasing the concentrations of desirable polyfunctional thiols in beer.|
Pennsylvania State University
|Building the Commonwealth Grain Brand: An Agricultural Marketing Campaign for Pennsylvania Malt and Brewed Beverages: This project aims to build the Commonwealth grain brand through education, networking, and direct-to-consumer marketing. Specific objectives include quarterly releases of the statewide collaboration “PA Pride,” grain demonstrations at PA farmers’ markets, the annual “Philly Grain & Malt Symposium” convening event, and a series of videos, articles, and resources promoting PA breweries using local grain.|
Deer Creek Malthouse