Pennsylvania Opens Application Period for Sports Marketing and Tourism Program Grants   

Department of Community and Economic Development (DCED) Secretary Rick Siger announced that the application period for grants through DCED’s Sports Marketing and Tourism Program (SMAT) opened April 22. The application period will close on June 30 at 4:00PM EST.

The Sports Marketing and Tourism Program was created to attract high-quality, amateur, and professional sporting and e-sports events to Pennsylvania. The goal of the investment in the program is to capitalize on the influx of tourism that comes with hosting a major national or international event, which can increase sales to both large and small businesses in the surrounding area and in turn boost the regional economy, as well as improve the quality of life for residents.

“This is an exciting time for Pennsylvania as we prepare to host a number of incredibly exciting events in the coming years, including the 2026 World Cup, the 2024 USGA Women’s Open, and the 2025 USGA Men’s Open,” said Secretary Siger. “SMAT is helping to bring major events like these to the Commonwealth, providing a huge boost to our economy. With the new application period opening up, we look forward to supporting even more major sporting events here in the coming years.”

Eligible program applicants include a municipality, a local authority, a nonprofit organization, or a legal entity that meets all of the following criteria:

  • The applicant participates or plans to participate in a competitive selection process;
  • The site selection process is conducted by a Site Selection Organization not located in Pennsylvania; and
  • The applicant is seeking to secure a single year or multiyear commitment from a site selection organization to conduct high quality, amateur and professional sporting or esports events at one or more locations in Pennsylvania.